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Using Competitor Brand Keywords For Google Ads Campaign
31.12.2025
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To retarget an audience from your website using Facebook Ads, you need to:
You can also make your Facebook retargeting strategy more efficient by using advanced tactics, such as themed seasonal retargeting, retargeting based on the shopping funnel, or cross-selling and upselling.
Facebook retargeting refers to displaying ads to a warm audience. These can include people who have already interacted with your social media posts, visited your website, or added products to their cart.
Think of it as starting a second conversation, rather than introducing yourself to a stranger. Instead of shouting into a crowd, you pull aside the people who have already stopped by your shop but got distracted before they could finish.Why It Works
Retargeting efforts can be especially effective because they focus on people who have already shown interest in your brand, which means they are more likely to convert than a completely cold audience. You don’t need to introduce your company, but push them to make a purchase.
Because they’re already familiar with you, your goal shifts from awareness to action. You can be a bit more direct and personal by:
If you plan to run Facebook retargeting ads, it is essential to set up the Pixel on your website. The Meta Pixel (Facebook Pixel) is a piece of code for your website that tracks visitor actions. Because modern browsers often block these "cookies," you should also set up the Conversions API (CAPI), which sends data directly from your server to Facebook for much better accuracy.
When Facebook can collect data from different sources, you need to create a custom audience to which you want to show your ads.
Name the audience to find it later. These can be “All website visitors, summer 2025” or “Abandoned carts for the last 7 days."
This step is pretty similar to creating a regular ad campaign. Open Ads Manager → Create Campaign.
Typically, businesses that reach out to retargeting audiences opt for sales. However, you may also want to attract leads to get more sign-ups.
It will probably take a few more articles to describe all the tips for creating compelling creatives and ad copy. Yet, if we keep it simple, there are a few tips you should always follow in your Facebook retargeting campaign.
When you retarget website visitors using Facebook Ads, choose a reliable payment method. This is where using specialized virtual cards, like Finup cards, can make a huge difference.
Finup is a platform designed specifically for digital marketers and media buyers. Unlike a traditional bank card, it allows you to issue virtual cards that are optimized for platforms like Meta (Facebook). Enjoy ultra-high limits, issue an unlimited number of cards, top up with fiat or crypto, and work in the team by assigning different roles.
Getting your ads live is only half the battle. To turn a "warm" audience into actual profit, you need to track the right numbers and know which "levers" to pull when things aren't working.
Here are a few tools that can help you track the performance of your Facebook retargeting and create comprehensive dashboards to see the full picture.
Facebook collects a lot of data about every promotion, so it’s easy to get confused about what to watch out for. The main question you need to ask yourself is “How does it help my business earn more?”
Here are tips and the best practices for Facebook retargeting if your ads aren’t performing as well as you expect them to.
If you want to go beyond simple audience-based retargeting and reminder messages, we’ve got you covered. Save some advanced tactics that can help you improve the efficiency of your ads.
This strategy allows you to connect your product catalog to Facebook, so the platform will automatically show people the products they viewed or added to their cart. For example, if a visitor looks at a blue ceramic mug on your site, that same mug follows them to their Facebook feed.
Why it works:
Not every visitor is at the same stage. You should treat someone who just read a blog post differently from someone who reached the checkout page.
Group your audiences by action. Create an audience-based group for "Website Visitors" and a separate one for "Add to Cart." Then set up various Facebook retargeting ad sets based on what the user did before and what the next step you want them to take is.
Another tip on how to retarget website visitors using Facebook Ads is to create specific seasonal promotions. Imagine that you have clients who purchased fall sweaters 2 months ago. Now it’s getting colder, and they might need warmer winter sweaters or Christmas gifts for their loved ones. Then, you can retarget them with special offers or reminders about your brand.
Why it works:
Even personalized retargeting may feel boring. So, instead of showing the same ad for 30 days, you can show a "story" that unfolds over time. Here’s how you can do it.
Of course, you can create more comprehensive storytelling for different audiences or retarget them across various platforms.
Your relationship with the client shouldn’t end on the “Thank you” page. Of course, you can sell them new products over time. However, you can also upgrade their current experience by offering something that adds more value.
Facebook retargeting helps you improve conversions and drive more sales or registrations. Use it if someone visits your website but doesn’t buy right away. Still, allocate your budget wisely, use Finup to pay for your ads securely, and keep your creatives fresh so people don't get bored. Test different approaches, and remember that constant optimization can make a significant difference in how your ads perform.
To retarget website visitors, you need to create a Custom Audience in the Facebook Ads Manager. Pick these people by installing Meta Pixel and Conversion API on your site. Then create your ad campaign as usual, but instead of targeting broad interests or locations, select the specific audience you just built.
Once you have enough data, optimize promotions and test different approaches pretty much as you do with ads targeted at new leads.
The minimal traffic for retargeting greatly varies based on the chosen platform. For Facebook retargeting, you should have at least 1,000 users so that your campaign functions properly and effectively.
It’s better to test different durations to find what converts best. Yet, the general rule of thumb is the following:
