Best Tools for Managing Facebook Marketing Campaigns in 2026

TL;DR: What are the best tools for managing Facebook marketing campaigns?

• The list of necessary Facebook marketing tools is impossible to imagine without Meta’s native tools, such as Ads Manager and Events Manager. 
• Hootsuite, Buffer, and SocialPilot may be necessary for scheduling posts and social media management.
• Madgicx, Revealbot, and AdEspresso may be necessary to optimize advertising on Facebook.
• Looker Studio, Supermetrics, Motion, and Triple Whale are great for collecting analytics and optimizing ​​marketing strategies.
• Finup is the best choice for paying for your marketing efforts. If you want to grow your business and optimize cash flow, it helps you centralize ad payments, issue multiple virtual cards, and set spending limits. 

Native Meta Tools You Should Master First

We can’t discuss running a Facebook business without remembering native Meta tools. The platform itself provides vast opportunities for organizing social media marketing flow, collecting analytics, testing different approaches, and launching effective campaigns automatically.

Ads Manager

This is the core control center for all Facebook and Instagram advertising. Meta Ads Manager allows you to create, manage, and track the performance of your promotions. It allows users to:

• Create Facebook ad campaigns with specific goals.
• Define audience demographics and upload custom audience lists that you might use in email marketing.
• Control ad spend to keep it within your Facebook marketing strategy and monitor results with real-time dashboards.
• Choose placements across Facebook, Instagram, Messenger, and Audience Network, or let Meta optimize them automatically.
• Upload and manage multiple creatives within one ad set.
• Use automated rules to pause underperforming ads or adjust budgets when key metrics change.

Meta Ads Manager is completely free, as it is a native tool that helps businesses apply Facebook within their marketing strategies. You only pay for the ads themselves, while access to all core features comes at no additional cost.

Events Manager

This is another Facebook tool essential for tracking actions on your website or app. It uses data from the Meta Pixel or Conversions API, organizes it into datasets, and provides insights into the behavior of your Facebook audience. Here’s how it works:

• Events Manager notices when people visit your website, buy something, or sign up for your newsletter.
• It turns all that information into clear, easy-to-read reports.
• You can see what works best and adjust your ads, audience, or budget.
• It warns you if tracking isn’t working, so your digital marketing data stays accurate.

Tools like Events Manager are best for diagnosing tracking issues and ensuring accurate conversion data. To make it more effective, check event match quality regularly and remove duplicate or unused events to keep data clean.

Pixel & CAPI

These tools power Facebook’s learning and optimization. They are necessary for tracking purchases, leads, and custom actions as well as feeding high-quality data into Meta’s algorithms. 

You install the Meta Pixel on your website to track user actions directly in the browser, such as page views, add-to-cart events, purchases, or form submissions. Conversions API (CAPI) works alongside it by sending the same events from your server, which makes tracking more reliable even when cookies are blocked or browsers limit data sharing.

Practical tips:

• Track only meaningful events, as too many signals confuse optimization.
• Verify events in Events Manager before launching campaigns.
• Use events wisely to stay compliant with privacy rules.

A/B testing

While it isn’t directly a Facebook tool but rather an approach that allows you to run campaigns more effectively, we can’t miss it here. A/B testing allows you to optimize your Facebook marketing efforts and take the most out of every ad and campaign. Here are some tips to make A/B testing more effective.

• Test one variable at a time. Change only the design, demographics, or ad copy. Don’t try to optimize everything at once.
• Let tests run long enough for statistical significance. The first improvements in engagement on Facebook aren’t enough; wait at least a week to make the first assumptions.
• Use results to inform future campaigns, not just current ones.

Advantage+ Features

Meta’s AI-driven automation suite is also one of the best tools for managing Facebook marketing campaigns. It analyzes your ad performance, collects historical data, and automatically chooses the best placements or audience.

Advantage+ can be effective for scaling e-commerce and lead generation campaigns. Just remember to use it for proven offers, not for early testing. Monitor performance closely during the first days after launch, and if there are any issues, fix them instantly.

All-in-one Social & Scheduling Platforms

Now that you know the basic Facebook marketing tools any business should take into account, let’s proceed to the ones that can make promotion on this social media platform much simpler.

Hootsuite

• Create, schedule, and publish content on various social media platforms and try bulk actions.
• Manage Facebook Messenger, comments, and DMs in one mailbox.
• Track mentions, hashtags, and trends.
• Utilize AI integration and get access to stock photos to create posts with ease.

It is one of the convenient Facebook tools for marketing and working with the team. You can assign tasks, approve content, and manage team access.

Pricing: plans start at $99 per month.

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Sprout Social

• Schedule, draft, and publish content on your Facebook business page, as well as choose optimal send times to ensure maximum reach.
• Use AI to collect smart analytics, optimize campaigns, and drive more customers across Facebook.
• Enjoy social media management from a single dashboard.
• Use tools to support and simplify daily marketing tasks.
• Collect centralized product and customer data to drive sales.
• Utilize brand monitoring to expand your reach and increase awareness.
• Opt for role-based access to run business on Facebook within teams, agencies, and enterprises.

Pricing: plans start at $199 per month.

Buffer

• Collect, organize, and develop ideas for Facebook posts in one place.
• Schedule and manage posts across all your social channels.
• Review results and use data to improve performance.
• Communicate with your Facebook followers and manage interactions easily.
• Coordinate work with your team throughout the entire process.
• Set up a personalized link-in-bio page quickly and effortlessly.

Pricing: completely free if you connect up to 3 channels. Paid plans start from $5 per month.

SocialPilot

• Plan, schedule, and publish Facebook content across all major social platforms.
• Create and refresh content using AI and design integrations.
• Manage messages, comments, reviews, and mentions on Fb from one inbox.
• Track performance, engagement, and reach.
• Work with teams and clients using roles, approvals, and shared calendars.

Pricing: plans start at $25.50 per month if billed annually.

Brandwatch

For those who want to create a Facebook reputation and stay ahead of the conversation, Brandwatch offers such features:

• Track conversations on social media, news, forums, and reviews.
• Understand audience feelings and insights using AI.
• Spot trends and potential issues early.
• Manage all messages and comments in one inbox.
• Find influencers and manage campaigns.
• See performance and compare with competitors in real time.

Pricing: uses a custom model, so pricing can differ for various Facebook pages.

Others

Other Facebook advertising tools that include various features and can be especially helpful if you’re looking for all-in-one solutions include:

• Sendible
• eClincher
• SocialBee
• CoSchedule

Dedicated Facebook Ads Optimization and Automation Tools

It’s impossible to imagine a list of the best tools for managing Facebook marketing campaigns without the right tools for optimization and automation. We’ll highlight the main advantages of each one and help you spot the best one.

Madgicx

Madgicx shines in advanced AI for e-commerce scaling and creative optimization, reducing manual tweaks while uncovering hidden audiences. It is ideal for agencies handling complex campaigns.

Pricing: plans start at $49 per month with a 7-day free trial.

Birch (Revealbot)

Birch works across Facebook and Instagram, providing sophisticated rule-based automation. It allows you to set unlimited rules for pausing and scaling, as well as utilize advanced ROAS management.

Pricing: plans start at $45 per month.

AdEspresso

AdEspresso is a Facebook marketing tool that lets you quickly create and test hundreds of engaging Facebook posts and ad variations, including headlines, images, and audiences. You can set automatic optimization rules, run retargeting and lead generation campaigns, and integrate with tools like MailChimp or Google Ads to manage multi-channel workflows.

Pricing: plans start at $49 per month.

Others 

Looking for other tools to run successful Facebook ads? You can try these tools built for automation as well:

• Wicked Reports (tracker of full customer journeys that shows real revenue sources)
• Hyros (ad tracking that works despite privacy blocks)
• Adzooma (AI that suggests quick fixes to improve your ads)

Analytics & Reporting Facebook Marketing Tools

Whether you only get started with Facebook promotion or launch campaigns for a long time, advanced analytics can help you create custom reports and understand what content performs best. Here are a few tools that will let you make data-driven decisions.

Looker Studio

• Build dashboards and reports without coding.
• Pull data from multiple sources.
• Share insights with your team.
• Embed dashboards on websites or apps.
• Pro/Enterprise plans add AI features and extra security.

Pricing: completely free for the basic plan. Paid plans start from $9 per month.

Supermetrics

• Transform data for unified reporting.
• Automate updates and reports to use Facebook promotion smoothly.
• Save time on multi-channel analysis.

Pricing: plans start at €29 per month.

Motion (Creative Analytics)

• Analyze ad creatives for performance insights.
• Identify winning visuals and copy patterns.
• Optimize campaigns with AI-driven recommendations.
• Track creative fatigue across platforms.

Pricing: plans start at $250 per month after a 14-day free trial.

Triple Whale

• Combine sales, marketing, and customer information into one cohesive dashboard.
• Build reports that match your business requirements.
• Monitor KPIs to evaluate the success of your strategies.
• Integrate with major e-commerce platforms and applications.

Pricing: completely free for the basic plan. Paid plans start from $149 per month.

Others

Do you want to ensure smooth business growth and optimize your promotions with advanced Facebook analytics? Here are a few other tools that may also be helpful: 

• Keyhole (sentiment analysis)
• Brand24 (social listening and mention tracking)
• Oktopost (B2B analytics)

Best Financial Tools For Managing Facebook Marketing Campaigns

Among Facebook marketing tools, it’s essential to remember Finup — the most convenient platform to pay for your promotions. It allows businesses to:

• Run campaigns on multiple platforms without card blocks
• Handle large ad budgets with high card limits
• Manage team spending safely by assigning roles
• Track expenses and adjust budgets in real time
• Keep payments secure and private
• Pay easily via Apple Pay, Google Pay, or crypto

The platform doesn’t take any fees for transitions or card service, so you can run successful Facebook ads without overspending.

Key Takeaways

Using free tools for Facebook management from Meta and paid third-party services can help businesses optimize performance and grow their businesses. Choose the ones that fit your needs, and remember that budgeting optimization is also essential. Try Finup to pay for online promotion with ease and enjoy scalability. Combine the right tools to ensure smoother workflows, better insights, and more effective campaigns.

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FAQ

What is the best free Facebook ads tool?

The best tools for managing Facebook marketing campaigns can be divided into a few different categories: 

• Native Meta tools, including Meta Ads Manager and Meta Events Manager.
• Social & scheduling platforms, such as Buffer. 
• Ads optimization and automation tools, including AdEspresso and Revealbot (both provide a 14-day free trial).
• Analytics and reporting tools, like Looker Studio and Triple Whale.

What are the best tools for managing Facebook marketing campaigns?

The best Facebook marketing tools include Meta native platforms, such as Meta Ads Manager and Meta Business Suite. They can be especially powerful when combined with third-party solutions like Hootsuite, Buffer, and Brandwatch. Looker Studio and Triple Whale are great sources of trustworthy analytics, while AdEspresso and Revealbot may be necessary to improve optimization.

How do I manage payments safely for Facebook ads?

Finup is an all-in-one platform that allows marketers to manage payments without limits. You can create as many cards as possible, conduct mass actions, organize work inside the team, and pay for your Facebook promotions quickly and securely. 

Thanks to using 3D Secure (3DS), Finup adds an extra layer of protection to every transaction. At the same time, instant Telegram notifications allow marketers to pay for Facebook advertising with full awareness of every charge, refund, or failed payment in real time.