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See how direct and programmatic buys differ on control, price, data, and scale—plus when to use each and how to combine them.

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Spy on competitors’ Google Display ads with free libraries and pro tools—then turn findings into better creatives, bids, and ROI.

Learn when and how to duplicate Google Ad campaigns to test, scale, and save time — plus tips to cap spend with virtual cards.

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Learn the skills, tools, and certifications you need to launch a successful media-buying career.

Plan smarter and protect spending with virtual cards.