Can You Duplicate Google Ad Campaigns? A Quick Guide

You’ve launched a new campaign, and it worked perfectly. You acquire a new audience, drive more leads, and even bring conversions. But what’s next? Can you use the budget efficiently and duplicate the ad group to drive more results? In fact, yes, but there are a few things to keep in mind.

Is It Possible to Clone Google Ad Campaigns, and Why?

• Yes, you can duplicate it in three clicks (UI) or with a Google Ads Editor.
• This approach is the best for testing new geos/creatives without losing the history of the original campaign.
• It’s vital to update the budget, tracking templates, location, and audience when you duplicate a Google Ads promotional campaign, so a new one doesn’t align completely with the previous one.

Why Would You Duplicate a Campaign?

You may decide to copy and paste campaigns for numerous reasons, and it isn’t only about saving time. Let’s briefly revise when this strategy might be the most helpful.

A/B Creative Tests

You may want to test a few creatives while keeping the campaign settings unchanged. In this case, creating an ad copy and swapping only the headline, image, video, or call-to-action is reasonable. This will let you understand which matter performs better for the same audience while all other settings remain the same.

Geo Expansion

Maybe your business works globally through a Google Ads Manager account. Why would you create another campaign with the same creatives if copying an ad is much simpler? You can change the local targeting, maybe adapt the copy slightly, and adjust currency, language, or scheduling while keeping the core setup intact.

Budget Segmentation

This allows you to test various bid strategies, keywords, and spending options. For instance, you can duplicate a campaign and assign different daily budgets or switch from manual to automated bidding in one of the copies.

Seasonal Pushes

Even more, there might be times when campaigns or ad groups bring better ROI. For instance, you’re selling sunscreen. In this case, late spring and summer might be the time when it’s better to create duplicates of multiple campaigns and set higher bids. You don’t need to spend so much on promotion during the year, but this period may bring you much more money.

How to Duplicate Campaigns: 3 Methods

Well, now you know why it might be helpful to duplicate a campaign in Google Ads. Let’s further explore how to do it from a technical aspect.

1. Google Ads UI (Fastest)

If you want to copy a campaign directly in the dashboard:

• Go to All Campaigns
• Select the campaign
• Click Edit → Copy → Paste
• Rename it, update the budget, dates, or targeting

(нужны скриншоты)

2. Google Ads Editor (Bulk)

If you need to copy relevant ads or campaigns across multiple accounts or at scale, Google Ads Editor is your go-to. Here’s how:

• Download your account in Google Ads Editor
• Select and copy the campaign rows you want
• Paste them into new campaigns
• Make adjustments to budgets, targeting, or creatives as needed

(нужны скриншоты)

3. Scripts & API (Advanced)

You can use Google Ads Scripts or the Google Ads API to automate copying campaigns across your accounts. 

Google Ads Scripts (for simple automation)

Use this if you want to duplicate campaigns within the same account.

1. Go to Tools & Settings → Bulk Actions → Scripts.
2. Click + Script.
3. Paste a script for duplicating (нам надо или весь кусок кода предоставить, или направить человека в интернет - как скажете)
4. Authorize the script and click Run.
5. If needed, adapt settings inside the script (budgets, names, keywords).

Google Ads API (for scale + cross-account copying)

Use the API to automate cloning as part of your backend system:

1. Set up your Google Ads API developer account and get credentials.
2. Use the Google Ads API client libraries (e.g., Python, Node.js).
3. Use the CampaignService to get the campaign configured and mutate/create a new one.

Simplify Multi-Campaign Billing

You can issue a virtual card for each campaign to keep your finances clean and avoid overspending. This way, you isolate budgets, track expenses, and prevent one campaign from draining the entire account.

With Finup cards, you can start running your search campaigns immediately, assign custom limits per card, and pause any of them if performance drops — all in seconds.

Financial Side: Budget Control Across Cloned Campaigns

Besides isolating budgets, using separate virtual cards helps you quickly identify which campaigns deliver the best ROI. This allows you to reallocate funds and scale up high performers without risking your entire Google AdWords spend.

By monitoring spending per card with comprehensive dashboards, you avoid surprises and can pause or adjust campaigns instantly.

Best-Practice Checklist Before You Hit ‘Publish’

If you want to maintain the campaign’s performance and drive even more results to your or your client's accounts (if you’re working in an agency), here are some tips to keep in mind:

1. Rename your campaign. Give it a unique name so you don’t mix it up with the original.
   
2. Verify location targeting. Double-check that you’ve selected the right countries, regions, or cities.
   
3. Refresh tracking templates. Make sure your UTM tags or third-party tracking is up to date.
   
4. Review your bid strategy. Ensure it matches your goal (manual, target CPA, maximize conversions, etc.).
   
5. Test your payment method. Don’t forget to check the box on billing to avoid a campaign without funding.

Common Pitfalls & Quick Fixes

When duplicating a search ad, it’s easy to make minor yet noticeable mistakes that can influence overall performance. Among the following are:

Inconsistent ad copy

Quick fix: Re-check headlines, CTAs, and landing pages to make sure they align.

Forgetting to update keywords

Quick fix: Remove irrelevant or outdated keywords.

Using the same card and not updating the budget

Quick fix: Assign a fresh Finup virtual card and set a tailored limit per campaign.

Duplicating without pausing the original

Quick fix: Pause the original campaign if it’s no longer needed.

Overlapping audiences

Quick fix: Use exclusions or interest layering.

Create Finup’s Virtual Cards to Launch Your Campaigns to Start Running Immediately

FAQ 

Does duplication affect the quality score?

No, duplicating a campaign doesn’t hurt your Quality Score. It’s recalculated at the keyword level. In fact, keeping the same structure can sometimes help retain performance patterns.

Can I duplicate across accounts?

Yes. You can use Google Ads Editor to copy campaigns between accounts. Just export the campaign, import it into the new account, and adjust details like budget, location, and tracking.

Will budgets double automatically?

They can if both campaigns are active. To avoid this, either pause the original or lower the budget. Always check your caps before launching duplicates to stay safe.

Can I pay with crypto?

You can’t pay with crypto directly. Yet, it’s possible to fund a Finup virtual card using crypto and then connect that card to your Google Ads account. It works just like a regular payment method.

Conclusion

Duplicating campaigns is a smart way to save time, scale faster, and keep what’s already working — especially in PPC and Performance Max campaigns. But speed means nothing without control. Always keep an eye on spending and creative freshness to make sure your results don’t drop. Ready to take control? Try Finup to optimize your campaign’s budget.